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  • Binance Labs invests in Memeland, boosting MEME crypto’s price to $0.031 amid market volatility.
  • Memeland connects developers and NFT creators using memes, and plans to compete with popular memecoins.

Binance Labs, the venture capital and incubator arm of the renowned global exchange Binance, has announced its investment in Memeland, a crypto project with a unique twist. 

In an announcement on January 4, 2024, Binance Labs announced that, while it did not reveal the precise investment amount, it had pledged unknown cash to help Memeland achieve its objectives. This strategic move by Binance Labs underscores the potential and significance of Memeland in the cryptocurrency space. 

The announcement of Binance Labs’ investment in Memeland sent shockwaves through the crypto market. MEME, Memeland’s native token, experienced a notable surge in value, reaching a new high of $0.031. This surge in price occurred in the aftermath of a recent market crash, during which MEME is trading at around $0.02493. While the market remains turbulent, Memeland and MEME are demonstrating resilience and growth.

Memeland, which debuted in June 2022, has set itself apart by connecting software developers and non-fungible token (NFT) creators with their communities. This innovative approach leverages the vibrant and ubiquitous meme internet culture to facilitate meaningful connections within the crypto ecosystem.

Memeland operates as an independent Web3 venture studio under 9GAG, a globally recognized meme platform boasting a monthly audience of 200 million users. With over 15 years of experience in community-based product development, Memeland’s team aims to empower communities worldwide by bringing ownership to the forefront.

Funding for Expansion and Innovation

The investment from Binance Labs will catalyze Memeland’s growth and innovation. The funds will be channeled towards strengthening Memeland’s position in the industry and promoting the adoption of its ecosystem. Through its MEME Farming feature, Memeland allows users to earn passive rewards from their crypto holdings and NFTs.

Memeland has ambitious plans for the future. In addition to MEME Farming, the protocol intends to introduce various business offerings, including NFT staking mechanisms, social networks for community collaboration, and liquid staking of Ethereum (ETH). These additions aim to improve the user experience and foster community inclusivity.

Additionally, it aspires to grant current NFT holders access to govern the Memeland DAO, ensuring that the community has a say in the project’s direction.

Binance Launchpool and Varied Investments

Before Binance Labs’ investment, MEME had already been featured as the 39th project on Binance Launchpool in October 2023. Binance Launchpool is a platform that allows users to stake their Binance Coin (BNB), TUSD, and FDUSD in distinct pools for a 30-day farming adventure, earning MEME tokens as rewards. This initiative allocated a substantial pool of 1,380,000,000 MEME tokens, equivalent to 2% of the total token supply, as participant rewards.

Binance Labs’ backing of Memeland is not an isolated case. The venture capital company has made multiple investments in various crypto projects over the past year. For instance, Binance Labs invested in ARKM, the native token of Arkham’s “deanonymizing” blockchain platform, providing granular information and visualization tools for on-chain activities. 

Another investment went to Open Campus, a crypto-focused educational platform that received $3.15 million to enhance its protocol and attract new users. Additionally, Binance Labs supported Xterio, a Web3 gaming protocol, with a $15 million investment.

In August, Binance Labs extended its financial backing to several blockchain protocols, including AltLayer, Kinza, KiloEx, Sleepless AI, and Helio Protocol, which secured a $10 million investment.

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